Serial Entrepreneur · CTO · MIT Ambassador · AI Founder

Eduardo Toloza

Tech Executive & AI Entrepreneur, building products and teams across LATAM and the US.

I started programming at 14 and have spent 20+ years building software, leading engineering teams, and founding companies. From leading digital transformation at a LATAM SaaS company, to a McKinsey-backed EdTech venture, to founding AI products, I combine strategy, product and engineering execution to create lasting impact.

United States
Eduardo Toloza, portfolio photo

Current status

MIT Ambassador CTO Founder AI & Data Cloud EdTech
20+Years in tech
5Countries
50+Team members led
4+Ventures founded

About me

Narrative

From self-taught programmer at 14 to building technology organizations across LATAM and the US.

My name is Eduardo Toloza. I consider myself a passionate entrepreneur and computer science enthusiast, particularly in software development, security, programming, and Artificial Intelligence. I started at age 14, and since then I have carried out interesting projects and companies.

In 2012, I founded my own software factory. Later, I worked as CTO at Defontana, a leading ERP SaaS company in LATAM with presence in Chile, Peru, Mexico, Bolivia and Colombia, where I led engineering and digital transformation for a team of +50 professionals.

In 2019, I was selected among 30,000 people to participate in a high-impact entrepreneurship program in the United States, and became a MIT Professional Education Ambassador. I then joined Deloitte as Senior Manager, and later became Co-founder & CTO of an EdTech startup backed by McKinsey & Company.

Currently, I'm CEO & Founder of beeflu, an AI platform to make language learning accessible throughout Latin America.

Milestones

Key moments from 20+ years in technology and entrepreneurship.

Learned programming on my own at age 14.
Worked remotely as a developer from Chile to Spain at age 16.
Built and sold a web portal with 60,000+ daily visitors abroad at age 18.
Immersed in hacking and security from ages 18 to 22.
Sold my second venture at age 21.
Student teaching assistant in several programming courses during university.
Became CTO at an international SaaS company at 26, leading 50+ professionals.
Led two practices, Cloud and Systems Engineering, at Deloitte (Chile/US).
Founded SatisFactor, an NPS SaaS company, in 2017.
Selected from 30,000 worldwide for a US entrepreneurship program (2019).
Became MIT Professional Programs ambassador for leadership & innovation (2019).
Invited to lead Mentu as CTO, McKinsey & Company's EdTech startup (2021).
Founded Beeflu, the AI English fluency platform for Latin America (2023).
Featured in La Tercera, El Mercurio, LUN, Entrepreneur.com, Publimetro, El Sur, and Gerencia magazine.

Career experience

Full profile on LinkedIn
2023 – Present

CEO & Founder

beeflu, AI English learning platform

Founded beeflu in the US to provide a real and effective solution for people in Latin America to speak English as if immersed. beeflu is an AI-based conversational platform focused on fluency and pronunciation, the most accessible and effective English tutor in Latin America.

2021 – 2023

CTO & Co-Founder

Mentu, EdTech Startup (McKinsey & Company)

Built a new educational alternative for the future of Latin America. Led technology strategy, platform architecture, and engineering team. This startup was accelerated and sponsored by McKinsey & Company.

2020 – 2021

Senior Manager, Cloud & Systems Engineering

Deloitte, Professional Services (Chile / US)

Led Cloud & Systems Engineering practice at Deloitte, working with the US team on international clients. Cross-border collaboration between Chile and the United States on complex, large-scale programs.

2018 – 2020

CEO & Founder

SatisFactor, NPS & Customer Experience SaaS

Founded SatisFactor in the USA and Chile, leading this entrepreneurship from scratch. Clients in Chile, Mexico, Peru, Spain and Argentina. SatisFactor allows customers to rate businesses and provide feedback using the world's #1 loyalty indicator, Net Promoter Score (NPS).

2014 – 2018

Chief Technology Officer (CTO)

Defontana, Cloud ERP SaaS (Chile, Peru, Mexico, Bolivia, Colombia)

Led engineering and digital transformation as head of IT (+50 professionals). Responsible for digital transformation, software architecture, security, QA, Agile/Scrum, NPS management, and strategic planning. Reported directly to the General Manager.

2013 – 2014

Senior Project Manager

TAISA S.A, Enterprise Web & Mobile Development

Led a team of engineers building enterprise web and mobile applications in ASP.NET and Java J2EE for clients including Falabella, Ripley, Banco Falabella, Banco Estado, Banco Finandina (Colombia), SURA, Enex, Cruz Verde, and Banco Security.

2012 – 2013

CEO & Founder

SOFTET, Software Factory

Founded Softet, a software company specializing in web and mobile application development and transactional systems for Chilean businesses.

2010 – 2011

Team Leader (PHP / Java J2EE)

Netred S.A, Web Development

Led development teams for clients including LAN.com, Cencosud, Banco Paris, EMOL, Seguros Paris, PLUNA, PRISA S.A, Quintec S.A, and FOX Warner.

2002 – 2009

Entrepreneur & Freelance Developer

etoloza.com, Personal Projects & Ventures

Developed websites and projects for Chilean companies. Personal ventures: dookyweb.com, Download Portal reaching 60,000+ daily visitors (sold abroad); gana1gold.com, First LATAM Fotologs ranking (sold abroad); superdatos.cl, Classified Ads portal.

Featured ventures

AI · EdTech · English Learning

Beeflu

AI-powered English learning platform for Spanish speakers, focused on real conversational practice, fluency and pronunciation. The most accessible and effective English tutor in Latin America.

  • Mission: Make English fluency accessible for all Hispanics.
  • Approach: Conversational AI with feedback on pronunciation & fluency.
  • Press: La Tercera, El Mercurio, LUN, and more.

Visit beeflu.com

SaaS · Customer Experience · NPS

SatisFactor

SaaS platform that helps companies measure and improve customer loyalty through NPS (Net Promoter Score) and real-time feedback. Founded in the United States with clients across Latin America, Spain and beyond.

  • Markets: Chile, Mexico, Peru, Spain, Argentina.
  • Model: Web integration and email campaigns.
  • Press: Entrepreneur.com, LUN, Gerencia Magazine.

Visit satisfactor.io

Skills & expertise

Software Development Expert
Team Leadership & Management Expert
Digital Business & Startups Expert
Project Management (Agile & PMP) Pro
AI & Data Science Pro
Cloud Engineering Advanced

Education

M.Sc. Artificial Intelligence (in progress)

University of Colorado Boulder

2026

Innovation Leadership Program

MIT, Massachusetts Institute of Technology

2019

Data Science & Artificial Intelligence

PUC, Pontifical Catholic University of Chile

2019

Civil Computer Engineering

Universidad Católica SSMA Concepción

2010

Languages

Spanish

Native language

★★★★★

English

Advanced level

★★★★☆

Press & media

Selected coverage in major publications.

Publications

Recommendations

More on LinkedIn
Walmart

"Eduardo has been a great partner. He is knowledgeable in technical matters, very thorough in project management and meeting commitments, and also has the real world experience and wits that allow him to timely detect and inform risks and issues, along with a proposal for how to solve them. I absolutely recommend him."

Alejandro D'Andrea CIO, Walmart Chile
Deloitte

"I had the pleasure of working with Eduardo at Deloitte, and I was really impressed on how Eduardo leads teams that are delivering complex projects, and his ability to connect with different stakeholders at different levels in an effective way. Eduardo is passionate about technology and also a great person. I truly recommend him for almost every technical leading and management position."

Martin Cabrera Lead Partner Engineering, AI & Data, Deloitte

FAQ

What kind of work do you take on?

Advisory for executives and founders, strategy and architecture reviews, and hands-on leadership for product and engineering execution.

What topics do you speak about?

AI product strategy, high-performing engineering teams, scaling SaaS, EdTech innovation, cloud engineering leadership, and entrepreneurship in Latin America & US.

Where are you based?

United States, working with teams across Latin America and globally.

Do you work in English and Spanish?

Yes, this portfolio is available in both English and Spanish.

Contact

Get in touch

Open to advisory, speaking, and building.

If you're exploring how to scale technology, ship AI-enabled products, or build a strong engineering organization, I'd love to connect.